Creative, Brand, and
Marketing Solutions Leader
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
VIDEO + TV
Date
06/2015 - Present
Project Type
Video and TV
Role
Art Director and Design Concept
Video Production
Scott Sparrow, Dead Bird Media - sparrow@deadbirdmedia.com
Video design for digital and broadcast distribution requires energy, clarity, and precision — especially in the world of racing. The following project - one in a series - for Weldon High Performance captures the brand’s commitment to power, reliability, and championship-level performance.
Inspired by drag racing culture and Weldon's legacy of product excellence, I envisioned a bold, motion-driven visual style using high-contrast imagery - including black and white - which was realized and brought to life by Dead Bird Media. Each of the videos in the series for NHRA, NMCA/NMRA balances intensity with clear product messaging, strengthening Weldon's brand presence and driving measurable impact in a competitive market.
