CV

About Lydia Bohm

Marketing leader and Certified Project Manager with a proven track record crafting creative marketing programs that identify and leverage compelling brand messaging that target customers, delivering significant business value. Recognized brand influencer, crafting and promoting the brand story through digital, social media, and industry collaboration. Effective personal networking and relationship building, focusing on media outlets, trade organizations, and industry leaders. Independent, self-starting achiever who is dedicated to team-wide collaboration. Strong creative skills with in-depth experience in all aspects of brand and project management.

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Skills

Cross-Channel Marketing + Project Management + Art Direction: Digital, Video, Print + Graphic Design + Brand CreationvWebsite Design +
E-commerce + Social Media + Event Planning + Video Production + Strategic Business Planning

Work History - Summary

6/15 to Present

Weldon Pump, LLC.

Marketing Manager

Conceptualize and execute all marketing initiatives for the High Performance Racing and Aviation divisions. Responsibilities include complete marketing life-cycle from program ideation through planning, budget creation, creative brand messaging, implementation, and supervision of freelancers and vendors.

04/14 to 12/14

Speed City

Director of Marketing & Communications

Led the marketing and communications programs. Designed and authored sponsorship presentations for the Fuel Funny Car campaign, print/digital ads,

and trade show assets. Participated with company owners in strategic business development initiatives with Mitsuboshi Belting Ltd.

06/09 to 01/14

Weldon Pump, LLC.

Marketing Manager and Consultant

Directed, and managed all aspects of marketing for Weldon High Performance encompassing print, web, and email initiatives. Worked extensively in collaboration with Sales to create strategic, multi-year business and marketing campaigns for the Race division.

01/04 to 1/10

Consultant: Advertising, Brand & Marketing Project Manager

Consultant

Provided freelance and project-based marketing, art direction, creative, and project management consulting services to a wide range of industrial, manufacturing, consumer,and nonprofit clients including TradebridgeFX, Fairhill Partners, CareerCurve, and Talent Matters.

09/02 to 01/06

Progressive Insurance

Internet Creative Director and Project Manager

Directed all aspects of the development of Progressive's web claims reporting application, the first interactive claims reporting application within the automotive insurance industry.

09/02 to 01/06

Flambeau, Inc.

Internet Creative Director and Project Manager

Designed and developed Duncan Toys website, site architecture, and logic including custom e-commerce application which integrated with the company’s back-end inventory and UPS shipping systems. In addition to Duncan, I designed the B2B and B2C web initiatives for all five company product divisions.

01/97 to 01/99

The Design Edge

Art Director

Designed and managed print marketing campaigns, including product catalogs, display ads, product packaging and commercial promotional materials. Managed outside vendors and oversaw all aspects of pre-press and printing.

12/90 to 01/97

ONLINE Publishing Company, Inc.

Art Director

Designed and managed marketing and communications campaigns for clients including WMJI Radio, ERICO, Climax Specialty Metals and Sherwin-Williams. Served as the account manager and client point-of-contact for all major initiatives.

04/89 to 12/90

Lawyer’s Register Publishing Company

Editor

Served as Editor for the Lawyers Register by Specialty and Field of Law, a legal index of over 1,300 pages with a subscription base exceeding 50k.

11/86 to 04/89

Communicators, Inc.

Marketing / Creative Assistant

Worked on all aspects of creative initiatives for marketing and public relations projects for clients that included PWPipe, BF Goodrich, Babcock & Wilcox, BP/Barex Division, and Geon Vinyl.

Education

1985

Case Western Reserve University

Bachelor of Arts, Major in Design and English with Honors

1991

Project Management Leadership Group (PMLG)

Certified Project Manager

Professional Philosophy

Marketing, at its core, is about understanding people. I believe strong brands are built by aligning a clear strategy with purposeful creative execution — always grounded in the needs and expectations of the target audience. Every initiative begins with insight: who we’re speaking to, what they value, and how we can communicate with relevance and authenticity.

My approach integrates strategic thinking, thoughtful design, and disciplined project management to turn ideas into measurable impact. By balancing creativity, structure, and collaboration, I develop marketing solutions that capture attention, build trust, and strengthen brand positioning.

With audience insight aligned to defined objectives, I focus on results — increased engagement, qualified leads, brand growth, and revenue impact. Strong marketing is not only visually compelling; it delivers value. Through careful planning, efficient execution, and ongoing evaluation, each initiative contributes meaningfully to the bottom line.