Creative, Brand, and
Marketing Solutions Leader
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Weldon Pump Aviation
Date
06/2015 - Present
Role
Marketing Manager, Art Director, Layout/Design, Photo Illustration, Photo/Video Direction, Website Development, and Print Production
Project Type
Product Catalogs, Display Ads, Technical Collateral, Logo Design, and Website Creation
The projects in this portfolio highlight my work at Weldon Pump - Aviation, where precision defines the culture of the ISO 9001:2015 +AS9100D Aerospace certified company. In aviation, every detail matters — and that standard guides my creative approach.
Rather than pursuing visual novelty, I focus on communicating the company's products clearly and with a streamlined structure. From trade show systems and component collateral to website design, each project aims to reinforce Weldon’s reputation for precision engineering, manufacturing excellence, and long-term reliability.
The visual direction is disciplined and purposeful — strong hierarchy, refined typography, and imagery that reflects engineering integrity. Every element is designed to inform efficiently, build trust, and compete effectively within the highly specialized General Aviation market.
